Who We Are

About Alex Herzlinger

CEO & Founder

An innovative product that improves patient care is not enough to

succeed in today’s competitive MedTech market. Without datadriven

strategic and executional alignment in sales and marketing,

businesses doom spiral.

Enter BrandyWine Med Tech Consultancy, your one-stop shop for a

commercialization strategy and tactical plan built on a foundation of

data analytics to meet your company’s goals.

Alex, the head of BMTC, has extensive experience in MedTech sales,

marketing, and executive leadership with proven financial results.

Alex’s professional credentials high-level roles at Fortune 500

companies, experience building a business unit to $250M in sales

and expanding a product portfolio to drive growth and share gains.

Entrepreneurship is in Alex’s blood, as his first exposure to innovative

medical technology was in his family garage as a child. His service

as a US Army Infantry Officer brought firsthand exposure to how

products can truly change the course of someone’s life. After

completing an MBA at Harvard Business School, Alex has held sales

and marketing roles of progressively increased responsibility at

large MedTech companies prior to launching Brandywine Med Tech

Consultancy in 2023. Alex’s ability to see the big picture, develop

a goal-focused strategy, find and analyze supporting data, and

build an aligned executional plan are the perfect fit for companies

preparing to commercialize.